Right and Wrong Ways to Engage a Clinical Champion

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Clinical Champion Success Rests on Assessing Needs and Protecting Physician Integrity The growing demand for HIT services has inspired a new crop of entrepreneurs to target the healthcare market. But many tech entrepreneurs mistakenly assume their IT expertise will be transferable to the healthcare arena. As Dr. Arlen Meyers told me, companies that don’t consider the differences and fail to …

A Checklist for Finding the Right Clinical Champion

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A Clinical Champion Relationship Is a Two Way Street Over and over again, physicians I’ve talked to stress that companies need a clinical champion when launching a new HIT or health tech product or service. White papers, case studies and other marketing content certainly matter. But a physician insider or advocate serving as your clinical champion opens doors and establishes credibility. As your representative, …

Health Tech and the Changing Practice of Medicine

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Change Management: Jeff Hausfeld MD – Physician Entrepreneur Jeff Hausfeld MD is a physician entrepreneur. He has over two decades of active practice in otolaryngology and facial plastic surgery and has a list of successful healthcare ventures to his credit. Drawing on his entrepreneurial background, Dr. Hausfeld, along with Dr. Arlen Meyers and Dr. Steven Levine, founded the Society of Physician …

Physician Health Tech Forum

Health Tech Engineers Are from Venus; Doctors Are from Mars

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Arlen Meyers, MD and the Society of Physician Entrepreneurs (SOPE) What better way to explore the complex relationship between entrepreneurs and physicians than to talk to Arlen Meyers MD – the co-founder of a healthcare network whose core mission is bringing the two together. Over his career, Dr. Meyers has found success in both business and medicine. Dr. Meyer is professor …