Matching Clinical Champions to Your HIT Product Lifecycle

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Your HIT Product Lifecycle Will Determine the Right Clinical Champion If you’re a digital health startup, you face many tough decisions in your HIT product lifecycle. The path from raw idea to successful market solution poses many challenges. Physicians serving as your clinical champion can advance the ball, but not all physicians bring the same skills to the game, and your needs will …

Right and Wrong Ways to Engage a Clinical Champion

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Clinical Champion Success Rests on Assessing Needs and Protecting Physician Integrity The growing demand for HIT services has inspired a new crop of entrepreneurs to target the healthcare market. But many tech entrepreneurs mistakenly assume their IT expertise will be transferable to the healthcare arena. As Dr. Arlen Meyers told me, companies that don’t consider the differences and fail to …

A Checklist for Finding the Right Clinical Champion

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A Clinical Champion Relationship Is a Two Way Street Over and over again, physicians I’ve talked to stress that companies need a clinical champion when launching a new HIT or health tech product or service. White papers, case studies and other marketing content certainly matter. But a physician insider or advocate serving as your clinical champion opens doors and establishes credibility. As your representative, …

Special Tech Needs of Independent Physician Practices

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Dallas-Based Stratifi Health CEO Shares Advice for Working with Independent Physician Practices Independent physician practices face a unique set of challenges in the healthcare market. Given their size, independent practices often lack the expertise and budgets to handle the demand for EHR and IT services. And the HIT price tag is high. The average spend per doctor on IT by physician-owned multi-specialty …

Health Tech Entrepreneurs: Don’t Go It Alone

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Doctor and Investor Philip Sanger Stresses Collaboration for Health Tech Entrepreneurs What does it take to be a successful health tech entrepreneur? Entrepreneurs by their nature are independent minded. But going it alone is a tough road for entrepreneurs to haul — especially in the health tech world where culture, competition, and capital are high barriers to entry. That’s why collaboration …

EMR Integration Holds Clues for Startup Success

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In Charge of EMR Integration, Chief Medical Informatics Officer Built Support Being put in charge of EMR integration at a large Philadelphia hospital might give a typical doctor considerable pause. But Dr. David Fleece was up for the challenge when he was appointed Temple University Hospital’s Chief Medical Informatics Officer this past May. Dr. Fleece is not typical. Early on his career, he grasped the role that EMR would play …