Dan Greenfield – Health Tech Marketing

I launched Physician Health Tech Insight as a forum to engage physicians, healthcare providers and health tech companies.

The forum seeks to share insights into how physicians and patients use health tech and how companies market and sell it – whether it’s healthcare IT, mHealth, wearable health or medical devices. Ultimately, the goal is better communication to increase efficiencies, reduce costs and improve patient outcomes.

My Expertise

Relevant, Credible Content:

My expertise is strategic content for marketing and PR. I specialize in helping healthcare and health tech companies market to physicians, healthcare providers and patients.

With a background in PR, news, and social media, I create, curate and distribute “content” for websites, blogs, social media sites, white papers, case studies, press releases, newsletters, webinars, and videos that resonates with your target audience.

Increase Prospects and Improve Conversions:

I develop and refine your company’s messaging and positioning, establish your credibility and generate interest for your health tech solutions. The content I produce does more than build awareness for what you do and how you do it; It is a part of a “call to action” strategy that increases prospects and improves website conversions.

Team of Experts:

Partnering with my team of SEO, Google Analytics, Email Automation, WordPress experts, I can:

  • Track your progress and measure your success
  • Determine what’s working, how well it’s working, and what actions you should take as a result
  • Build a database of leads and engage them in their journey from prospect to customer
  • Create websites with user-friendly, aesthetically pleasing designs that integrate text, images, graphics and video

My experience includes the healthcare, telecommunications and environmental fields.

Over my career, I have worked with political leaders and corporate executives in the Internet technology, telecommunications and healthcare industries and organized business forums for startups and small businesses. I have a particular understanding of communications of requirements for regulated industries.

I am also co-founder of Health Space Design, a medical interiors design firm in Austin, Texas where I oversee marketing and business development. I regularly write articles and blog posts on medical interiors (for medical offices, clinics, ambulatory/acute care, urgent care) that focus on the business of running a practice and improving the patient experience.

Previously I founded a social media consultancy and was as vice president of communications for a Fortune 1000 company and a startup that went public. Earlier in my  career, I served as a press secretary on a gubernatorial race in Connecticut and for Oklahoma Congressman Mike Synar. In addition, I was  as a video producer for companies including Procter & Gamble and a wireless trade association. I began my career at ABC-News.

To see how I can help you with your content, contact me:

Dan Greenfield  |  404-310-0023  |  dang (AT) physicianhealthtech (DOT) com