Motivation Is a Key Driver to Physician Clinical Champion Success

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What’s Driving Your Interest in Being a Physician Clinical Champion? In my marketing practice, I’m coming across a growing number doctors who want to be a physician clinical champion. Being a consultant to a health tech startup is alluring for those wishing to expand a career, impact patient outcomes and maybe make some money along the way. Physicians bring a wide array of skills …

Right and Wrong Ways to Engage a Clinical Champion

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Clinical Champion Success Rests on Assessing Needs and Protecting Physician Integrity The growing demand for HIT services has inspired a new crop of entrepreneurs to target the healthcare market. But many tech entrepreneurs mistakenly assume their IT expertise will be transferable to the healthcare arena. As Dr. Arlen Meyers told me, companies that don’t consider the differences and fail to …

A Checklist for Finding the Right Clinical Champion

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A Clinical Champion Relationship Is a Two Way Street Over and over again, physicians I’ve talked to stress that companies need a clinical champion when launching a new HIT or health tech product or service. White papers, case studies and other marketing content certainly matter. But a physician insider or advocate serving as your clinical champion opens doors and establishes credibility. As your representative, …