7 Demo Video Tips to Boost Your Health IT Leads Pipeline

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Videos are now more common health IT websites.  Here are 7 demo video tips that can boost response levels. Visit most any health IT website, and you’ll likely find a short demo video. They’re pretty straightforward: a “talking head” against a neutral background or a series of screen shots highlighting product features and software usability. But maybe it’s time to …

6 Emerging Health IT Trends and How to Market Them

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Emerging health IT trends are on the horizon. The current marketing challenge is avoiding the hype. The state of electronic health records (EHRs) is in transition. The growing interest in open platforms, predictive analytics, AI and other emerging health IT trends have the potential to transform an EHR market expected to reach $33.41 billion by 2025. For now, fewer mouse …

Don’t Despair! EHR Content Marketing Works

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10 Tips to Best Take Advantage of EHR Content Marketing I wouldn’t blame you if you’re discouraged by sales and EHR content marketing that haven’t landed their expected punch. The Reality: A HIMSS study I recently came across found a disconnect (Healthcare tech firms: your content marketing isn’t working) between content marketing efforts and satisfaction with results. Among its findings, a full …

Is Your EHR Marketing Reaching Physician Practice End Users?

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Successful Physician Practice EHR Marketing Focuses on Specific Workflow Questions to Reach End Users It’s what you suspected. It is more challenging for our EHR marketing to reach physician practices and grab end user attention. As Bruce Carlson reported in Kalorama Information (KI) earlier this year, It was not unusual in past reports to forecast a 20% increase in the market per year.  As …

Beyond Words: Make Your EHR Content Marketing Stand Out

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Where one veteran healthcare IT expert sees EHR content marketing strategies falling short and where the opportunities are How effective is your EHR content marketing strategy in generating sales?  Are your blog posts, white papers, webinars, videos, case studies and testimonials attracting customers to your website?  Does your marketing help you stand out from your competitors? One healthcare IT expert …

Do EHR Quantitative Performance Metrics Drive Sales?

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An API Integration Executive’s Perspective on EHR Quantitative Performance Metrics and Helping New Entrants Stand Out For small physician practices and major medical providers alike, first time EHR implementations or system upgrades can be daunting. On the flip side, less established firms face the daunting marketing challenge of standing out in a crowded field. Appealing to different stakeholders with often …

Selling EHR Solutions: Drawing the Line on Customization

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Advice from an Interoperability Expert for Young Companies Selling EHR Solutions Trying to land your first EHR sale? It’s tough selling EHR solutions (let alone get a meeting) with physicians, hospital administrators and IT teams. They’re understandably risk averse, want data to back up claims and need a long client list and referrals. No one wants to be the first …

Marketing and Selling EHR Security to Physician Practices

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A HIT Expert Stresses Third Party Verification When Selling EHR Security to Physician Practices How effective are we in marketing and selling EHR security to physician practices?  Do we avoid the “marketing and sales speak” that skeptical physicians and administrators hate?  Can we back up marketing claims with credible independent verification? To be sure, breaking into the crowded EHR space is challenging for …

6 Sales Tip to Engage ED Doctors and Nurses and Get Buy-in

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How a Health Tech Company Learned to Engage ED Doctors and Nurses and Drive Sales Key Takeaway: A health tech CEO shares his insights on how to connect with emergency department (ED) doctors and nurses and get their buy-in by learning their jargon, workplace dynamics and specific needs What are key best practices to engage hospital emergency departments? How do you win over a roomful …

Negotiating a Successful Clinical Champion Partnership

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A Clinical Champion Partnership: Positioning, Motivations and Compensation What does it take to negotiate a successful clinical champion partnership?  How do you position yourself to attract a clinical champion or identify a business partner? This post continues my conversation (Matching Clinical Champions to Your HIT Product Lifecycle) about clinical champion partnerships with Shameer Soni, an attorney with the Patel Law Group in Dallas. Shameer has worked on …

Behavioral Health Tech: Adoption through Trust

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Behavioral Health Tech Goes Mobile with Austin Startup Of the many areas impacted by the digital health revolution, behavioral health tech is beginning to receive the attention it deserves. Restricted by financial, staffing, and stigma barriers, investment in behavioral health resources and infrastructure has lagged behind other forms of medical spending. Interestingly Austin is home to a handful of behavioral health …

Matching Clinical Champions to Your HIT Product Lifecycle

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Your HIT Product Lifecycle Will Determine the Right Clinical Champion If you’re a digital health startup, you face many tough decisions in your HIT product lifecycle. The path from raw idea to successful market solution poses many challenges. Physicians serving as your clinical champion can advance the ball, but not all physicians bring the same skills to the game, and your needs will …

Health Tech Value Proposition: Vitamins, Aspirin or Antibiotics?

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Dreamit CIO on Defining Your Health Tech Value Proposition A value proposition. It’s the life’s blood of a successful startup. It’s not easy to define for any young business, but it’s uniquely challenging for health tech startups who experience some of the highest failure rates of any industry. A health tech company is not simply a tech company with a tech …

Heath Tech Credibility Gap

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Incubator CEO Bridges the Health Tech Credibility Gap Health Tech Credibility: It’s a critical asset when looking to build trust with physicians. Even the most promising startups face a health tech credibility gap when launching a solution.  As young unproven companies, how do you get physicians on board and pay for your solution? That’s one of the pressing challenges facing …

Motivation Is a Key Driver to Physician Clinical Champion Success

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What’s Driving Your Interest in Being a Physician Clinical Champion? In my marketing practice, I’m coming across a growing number doctors who want to be a physician clinical champion. Being a consultant to a health tech startup is alluring for those wishing to expand a career, impact patient outcomes and maybe make some money along the way. Physicians bring a wide array of skills …

Right and Wrong Ways to Engage a Clinical Champion

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Clinical Champion Success Rests on Assessing Needs and Protecting Physician Integrity The growing demand for HIT services has inspired a new crop of entrepreneurs to target the healthcare market. But many tech entrepreneurs mistakenly assume their IT expertise will be transferable to the healthcare arena. As Dr. Arlen Meyers told me, companies that don’t consider the differences and fail to …

Your HIT Solution Needs a Strong Business Use Case

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Does Your HIT Solution Demonstrate Impact? It’s getting harder out there to be a startup or early stage company with a HIT solution. Startup investor Dave Chase called most of them zombies and wrote: “The common view is that 98% of digital health startups are the walking dead right now…My takeaway: There is no lack of elegant-looking software…The recurring issue for these …

Getting Your EHR Integration Solution on a CIO’s Radar

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EHR Integration Top Priority for Austin Hospital CIO EHR integration is a top priority for one hospital CIO here in Austin. In his role as CIO of Seton Family of Hospitals, Mike Minks must grapple with a host of EHR integration issues that impact workflow, innovation, outcomes and physician performance. His perspective is particularly instructive if your company has an unproven track …

A Checklist for Finding the Right Clinical Champion

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A Clinical Champion Relationship Is a Two Way Street Over and over again, physicians I’ve talked to stress that companies need a clinical champion when launching a new HIT or health tech product or service. White papers, case studies and other marketing content certainly matter. But a physician insider or advocate serving as your clinical champion opens doors and establishes credibility. As your representative, …

The Mindset for a Successful Health Tech Solution

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Health Wildcatter’s CEO Profiles Health Tech Solution Pitfalls What does it take to launch and market a successful health tech solution? High on the list should be a mindset that combines flexibility, commitment and the ability to honestly assess your health tech solution. The right mindset helps you avoid blind spots and focus on meeting the actual needs of the physicians you’re …